Why Most Online Communities Fail
The problem: Businesses are focusing on the value an online community can provide to themselves, not the community.
wallstreetjournal.com 7/16

Multi-Platform Ads Boost Conversion
Advertising on multiple platforms results in a significant increase in a campaign's conversion rate measured by the percentage of consumers who actually purchase the product or service being advertised, according to new research.
adweek.com 6/26

Young Go Online for Political News
A new survey, released today by PR agency Waggener Edstrom Worldwide, shows that a strong majority (64%) of 18- to 35-year-olds are relying on digital communications to stay informed on this year's election because it provides the easiest way to access and share information.
adage.com 6/25

Google to Unveil New Ad-Planning Tool
The new tool, called AdPlanner, was designed to help agencies identify sites where their target audience might be active. While it uses audience measurement data, AdPlanner also combines it with search engine data and information from third parties, to determine with more precision what sites attract a certain demographic audience.
nytimes.com 6/23

Growing Experiment in Interactive TV Advertising
An ambitious effort to take interactive television into American homes is expanding. The test offers viewers programs  and ads  they can respond to by using remote controls to click on icons they see on their screens.  Then, the viewer can look up more information there the next time he or she goes online.
nytimes.com 6/16

Charging by the Byte to Curb Internet Traffic
For years, both kinds of Web surfers have paid the same price for access. But now three of the country’s largest Internet service providers are threatening to clamp down on their most active subscribers by placing monthly limits on their online activity.
nytimes.com 6/15

PBS Goes Commercial on Hulu
In the world of broadcasting, PBS shuns commercials. On the Internet, things are different. The publicly supported, not-for-profit television network just announced a deal for several programs to be streamed on the Hulu Web site. These include “Nova,” “Wired Science,” “Carrier” and “Scientific American Frontiers.”
nytimes.com 6/11

BBC Website Signals Greater Interactivity
The BBC is developing an extensive personalisation and recommendation system on bbc.co.uk this year as part of a wider plan to improve interactivity and engagement on the website.
guardian.co.uk 6/4

Internet Radio Not Declining
The Internet radio industry is on a sound footing and growing despite higher music-royalty rates imposed 14 months ago on webcasters, a music-industry group contends.
twice.com 6/4

Social Networking at a Crossroads
Social networking is at a huge crossroads. Sites like Facebook and MySpace will either become gigantic Internets unto themselves (the so-called walled garden approach) or they will disappear completely as social networking services emerge as more of a utility like email.
readwriteweb.com 5/28

Comcast Tries to Break Some Windows
As more and more video is available on the Internet, one question moves sharply into focus: What will happen to cable and satellite television providers?
nytimes.com 5/30

Borrell Report: Newspaper Online Local Ad Revenue More Than All Other Media Combined
Newspaper-owned Web sites are taking the biggest -- albeit shrinking -- share of online local ad revenue that continues to grow at an astounding rate, a new study shows.
editorandpublisher.com 5/29

A complete archive of all stories posted here is available for IMA members in the members section.

Powerpoint slides from NFCB Session: What do we know? What do we think?

On Thursday, March 27, Mark Fuerst served as moderator for a panel at the annual conference of the National Federation of Community Broadcasters.  The subject was: What do we know (about New Media)? He was joined on the panel by Ken Freedman, WFMU, Jersey City, New Jersey; Bev Hacker, KDHX, St. Louis, Missouri; and Michael Kickingbear Johnson, Indigenous People's Music, Mashantucket, Connecticut.  Here are Mark's slides:

Public Media Conference '08 Goes Green

The Public Media 08 Conference is offsetting 100% of the carbon dioxide (CO2) emissions created by the electricity used to power the conference space through a donation of BeGreen Carbon Offsets from Green Mountain Energy Company. Green Mountain Energy Company is the nation’s leading retail provider of cleaner energy and carbon offset solutions.

You can do your part to green up your travel by visiting http://www.begreennow.com/
conference/calculator/publicmedia  All you have to do is enter your flight details, calculate the CO2 footprint and choose BeGreen Carbon Offsets.

IMA Service Redesign

IMA is looking to redesign its online service offering.  

The work will be led by Bill Haenel, principal of Haenel Communications Technologies, and one of the creators of the webservice at North Country Public Radio.

We invite you to contribute to the process by:
a) Reviewing the initial scope of work drafted by Bill Haenel, and
b) Contributing your opinions to our web service survey.

The Public Media Conference 2008...the Wiki

The most powerful element of the Internet is not it's capacity to deliver individual streams or podcasts. It's the network.   Use the link below to access our "Conference Wiki," for the 2008 PMC in LA. 

Powered by the same application software that built Wikipedia, the wiki allowed all 450 PMC registrants to

THANKS TO STREAMGUYS.COM

Keynote from Wikipedia's Jimmy Wales,
Forecasts of Tech Trends and
Major PubCast Initiatives

Links to the webcast will place on the homepage of the IMA site each day

KCRW joins Ando Media Measurement Service

Providence, RI- November 19, 2007 – Ando Media and KCRW-Santa Monica, CA, one of the leading public radio stations in the United States, announced today they have executed an agreement whereby KCRW.com will utilize Ando Media’s Webcast MetricsTM, audience measurement and PodFuse, a podcast measurement program for all of its internet radio streams.

Through the use of Ando Media’s services KCRW will have access to actual audience metrics for all of its internet radio streams including live, on-demand and podcasts.

“We’re excited to be utilizing the tools for Internet radio provided by Ando Media. KCRW.com offers three streaming channels that reach a global audience with over 1.5 million hours of streaming per month. We offer 26 different podcasts with monthly downloads exceeding 1.8 million. Ando Media's measurement tools will be essential in helping us develop our online media strategy as we expand our services” stated Anil Dewan, Director of New Media for KCRW.

Every week, more than 550,000 listeners tune in to hear the station's eclectic and innovative non-commercial program schedule on air. KCRW.com streams more than 1.5 million hours online every month, and listeners download more than 1.3 million audio and video podcasts per month.

ComScore Arbitron Online Radio Ratings
© 2008 Arbitron Inc.  All Rights Reserved

Average Weekly Audience
December 2007
Geography: United States (50 States)

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