Integrated Media Association

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2009
CONFERENCE
SPONSORS

Conference Schedule revised: January 21

THURSDAY, FEBRUARY 19

7:45 - 8:45	Breakfast
9:00 - 11:00	WELCOME AND OPENING REMARKS The Next Internet. The Next Audience Joaquin Alvarado, Director, Institute for Next Generation Internet San Francisco State University John Palfrey, Author, Born Digital Co-Director of the Berkman Center for Internet & Society, Harvard University
11:15 - 12:30	Streaming Video Demo Showcase	Year Round Donors	A Social Media "How To:" Choosing and Using the Right Tool for the Job	The Next Generation Internet/ The Next Generation Audience
	Lunch		[IMA MEMBERS LUNCH]
1:45 - 3:15	The Public Radio Technology Poll Jacobs Media Commissioned by NPR, PRPD and IMA		Got Mobile?
			Got More Mobile?
3:30 - 5:00	The Shape of Content to Come: Think It! Build It!	Political Fundraising and More: What Can We Learn?	Producers: Moving the Communities of Tomorrow	The 5 Top Legal Mistakes Made by Station.orgs
6:00	Host Stations Reception: Martin Luther King Jr. National Historic Site

FRIDAY, FEBRUARY 20

7:45 - 8:45	2nd Annual Public Media Metrics Breakfast
9:00 - 10:30	TBD
10:45 - 12:15	The New News Models	Strategies for Optimizing Online Revenue	Social Media: What's Working and Lessons Learned	New Media in the Classroom
12:30-1:30	Blow Up Your Brand (followed by Lunch on Your Own)
2:00 - 3:15	Introducing Vivian Schiller CEO, National Public Radio
3:30 - 5:00	What We Fixed: Experiments in Redesign	Fundraising via Social Networking	Cultivating Partnerships	Online Strategies: Looks Like the Internet Will Last
5:30	Vendor Reception

SATURDAY, FEBRUARY 21

7:45-8:45

Breakfast

9:00 - 10:30

Public Gaming Roundtable

Public Broadcasting Crisis Service

National Education Initiative

Future of Public Media News:
A Vision and A Plan

11:00 - 12:30

Through A Lens Darkly:
Public Media As Art and Archive
A film and Community Media Project by Thomas Allen Harris