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> 2004 San Diego - Day 1    2004 San Diego - Day 2    2004 San Diego - Day 3

2009
CONFERENCE
SPONSORS

Session Descriptions, Audio Archives and PowerPoints

For session descriptions, please click headlines...

Wednesday, April 28th 2004

Keynote Speaker: Chris Anderson, Editor-in-Chief of Wired Magazine
10:30a – 12:00 noon 

Introduction: Mark Fuerst - Executive Director, iMa

Keynote Speaker: Chris Anderson - Editor-in-Chief, Wired Magazine

Audio Files		PowerPoints
	Mark Fuerst		---
	Chris Anderson		---

Lunch - The Web Today: A National Research Perspective
Noon – 1:30p 

David Card - VP/Senior Analyst, Jupiter Research
Michael Goodman - Senior Analyst of Media & Entertainment Strategies, The Yankee Group

Audio Files		PowerPoints
	David Card		David Card
	Michael Goodman		Michael Goodman
	Card & Goodman Conversation		---

Effective E-Solicitations
1:45 - 3:00p 

Moderator: Betsy Harman - Principal, Harman Interactive

Melanie Coulson - Membership Manager Affiliation, Vermont Public Radio

Deb Ashmore - Director of Individual Giving, WXPN, Philadelphia

Jill Groleau - Publications & Web Editor, Detroit Public Television

Audio Files		PowerPoints
	---		---
	---		Melanie Coulson
	---		Deb Ashmore
	---		Jill Groleau

Usability: Best Practices for Station Web Sites
1:45 - 3:00p  

Moderator: Tim Davis - Director of Internet Strategies, Jacobs Media

Graham MacDougall - Associate Director of Station Services & Strategy, PBS Interactive Learning

Robin Lubbock - Director of New Media, WBUR, Boston

Anil Dewan - Manager of New Media, KCET, Los Angeles

Audio Files		PowerPoints
	Graham MacDougal		Graham MacDougall
	Robin Lubbock		Robin Lubbock
	Anil Dewan		Anil Dewan

Newspapers Online: Lessons for Public Broadcasting
3:15 - 4:30p 

Moderator: Tim Olson - Interactive Director, KQED, San Francisco

Michael Zimbalist - Executive Director, Online Publishers Association

Bruce Koon - Exec. News Editor of Knight Ridder Digital; President Emeritus, Online News Assoc.

Ron James - Content Manager, SignonSanDiego.com; President, San Diego Press Club

Audio Files		PowerPoints
	Tim Olson		---
	Michael Zimbalist		Michael Zimbalist
	Bruce Koon		Bruce Koon
	Ron James		Ron James
	Audience Questions		---

Vox Populi: Local's Wish List for National
4:45 - 6:00p  

Moderator: Deanna Mackey - Associate GM Marketing, Education & New Media, KPBS, San Diego

Debra May Hughes - COO, Public Interactive

Cindy Johanson - Senior Vice President of Interactive & Education, PBS Learning Interactive

Alisa Miller - Senior Vice President of Corporate Strategy & Management, PRI

Maria Thomas - Vice President, NPR Online

Audio Files		PowerPoints
	Deanna Mackey		---
	Debra May Hughes		Debra May Hughes
	Cindy Johanson		Cindy Johanson
	Alisa Miller		Alisa Miller
	Maria Thomas		Maria Thomas

Opening Reception – A Cruise around Mission Bay
7:00 – 10:00p  Aboard the William D. Evans