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| Facebook is Online Social Networking King
Industry figures available Wednesday show Facebook has dethroned MySpace to become the world's most popular social networking website.
afp.org 8/13
NBC Sees New Media Habits Form with Olympic Games
About half of the people who are using mobile phones to pull down video or information about the Olympics have been trying out that technology for the first time, NBC said on Wednesday.
associatedpress.com 8/13
Twitter's Business Model?
Blogs and news sites buzz about how Twitter has ushered in a new era of communication. Such proclamations would have most internet entrepreneurs seeing dollar signs. But not Biz Stone, who insists Twitter's mission is simply to provide a useful, robust service and let the dollars follow later.
wired.com 8/4
NPR Acquires PRI's Web Services Unit Public Interactive
PI will become a part of NPR, and NPR will involve PRI while expanding the service to provide tools, services, and solutions for public radio and television stations, producers and distributors around the country.
radio-online.com 8/1
Newspapers Think Locally for Online Ads
In an effort to make up for their plunging print-ad revenues, newspaper companies have been scrambling to train their sales teams in the intricacies of selling online ads to local marketers.
wallstreetjournal.com 7/31
New Paths To Online Revenue
Despite the huge potential of the Internet market, few companies have been successful in developing effective new modes of generating revenue online.
forbes.com 7/25
Why Most Online Communities Fail
The problem: Businesses are focusing on the value an online community can provide to themselves, not the community.
wallstreetjournal.com 7/16
Multi-Platform Ads Boost Conversion
Advertising on multiple platforms results in a significant increase in a campaign's conversion rate measured by the percentage of consumers who actually purchase the product or service being advertised, according to new research.
adweek.com 6/26
Young Go Online for Political News
A new survey, released today by PR agency Waggener Edstrom Worldwide, shows that a strong majority (64%) of 18- to 35-year-olds are relying on digital communications to stay informed on this year's election because it provides the easiest way to access and share information.
adage.com 6/25
Google to Unveil New Ad-Planning Tool
The new tool, called AdPlanner, was designed to help agencies identify sites where their target audience might be active. While it uses audience measurement data, AdPlanner also combines it with search engine data and information from third parties, to determine with more precision what sites attract a certain demographic audience.
nytimes.com 6/23
Growing Experiment in Interactive TV Advertising
An ambitious effort to take interactive television into American homes is expanding. The test offers viewers programs and ads they can respond to by using remote controls to click on icons they see on their screens. Then, the viewer can look up more information there the next time he or she goes online.
nytimes.com 6/16
Charging by the Byte to Curb Internet Traffic
For years, both kinds of Web surfers have paid the same price for access. But now three of the country’s largest Internet service providers are threatening to clamp down on their most active subscribers by placing monthly limits on their online activity.
nytimes.com 6/15
PBS Goes Commercial on Hulu
In the world of broadcasting, PBS shuns commercials. On the Internet, things are different. The publicly supported, not-for-profit television network just announced a deal for several programs to be streamed on the Hulu Web site. These include “Nova,” “Wired Science,” “Carrier” and “Scientific American Frontiers.”
nytimes.com 6/11
BBC Website Signals Greater Interactivity
The BBC is developing an extensive personalisation and recommendation system on bbc.co.uk this year as part of a wider plan to improve interactivity and engagement on the website.
guardian.co.uk 6/4
A complete archive of all stories posted here is available for IMA members in the members section.
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| Powerpoint slides from NFCB Session: What do we know? What do we think?
On Thursday, March 27, Mark Fuerst served as moderator for a panel at the annual conference of the National Federation of Community Broadcasters. The subject was: What do we know (about New Media)? He was joined on the panel by Ken Freedman, WFMU, Jersey City, New Jersey; Bev Hacker, KDHX, St. Louis, Missouri; and Michael Kickingbear Johnson, Indigenous People's Music, Mashantucket, Connecticut. Here are Mark's slides:
 What Do We Know? What Do We Think?
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| Public Media Conference '08 Goes Green
The Public Media 08 Conference is offsetting 100% of the carbon dioxide (CO2) emissions created by the electricity used to power the conference space through a donation of BeGreen Carbon Offsets from Green Mountain Energy Company. Green Mountain Energy Company is the nation’s leading retail provider of cleaner energy and carbon offset solutions.
You can do your part to green up your travel by visiting http://www.begreennow.com/
conference/calculator/publicmedia All you have to do is enter your flight details, calculate the CO2 footprint and choose BeGreen Carbon Offsets.
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Upcoming Events
Fall 2007/
Winter 2008 |
|
2008
Public Media Conference
Feb 19 - 23
Omni Downtown
Los Angeles, CA
THANK YOU to ALL who helped to make this a richly rewarding week in LA.
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|
Webconference
to present
3rd QTR Public Media Metrics Report
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NEXT Metrics Report Scheduled for
mid-August
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First Thursday Webinar
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NO WEBINAR IN AUGUST
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First Thursday Webinar - SEPT
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September 11, 2008
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First Thursday Webinar - OCT
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October 9, 2008
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Fall Members Meeting - NOV
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Early to mid-Nov.
To be Scheduled by end of July
|
|
Webconference
to present
Public Media Metrics
Report
4th QTR Public Media Metrics Report
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Metrics Report Scheduled for
mid-November
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| IMA Service Redesign
IMA is looking to redesign its online service offering.
The work will be led by Bill Haenel, principal of Haenel Communications Technologies, and one of the creators of the webservice at North Country Public Radio.
We invite you to contribute to the process by:
a) Reviewing the initial scope of work drafted by Bill Haenel, and
b) Contributing your opinions to our web service survey.
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| The Public Media Conference 2008...the Wiki
The most powerful element of the Internet is not it's capacity to deliver individual streams or podcasts. It's the network.  Use the link below to access our "Conference Wiki," for the 2008 PMC in LA.
Powered by the same application software that built Wikipedia, the wiki allowed all 450 PMC registrants to
- Post questions and issues for the speakers and panelists;
- Share information about your current work and professional interests, including software applications and areas of interest/expertise;
- Sign up for the small group dinners which will be organized around topics and, in a few cases, personalities.
Browse the wiki by clicking on the "wiki mandella" image, above, or go to http://wiki.integratedmedia.org.
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THANKS TO STREAMGUYS.COM
Keynote from Wikipedia's Jimmy Wales,
Forecasts of Tech Trends and
Major PubCast Initiatives
This text will be replaced
As a service to our colleagues who cannot join us at the Omni in Los Angeles, the Integrated Media Association provided live webcast coverage of all general sessions at the 2008 Public Media Conference.
Links to the webcast will place on the homepage of the IMA site each day
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| ComScore Arbitron Online Radio Ratings
© 2008 Arbitron Inc. All Rights Reserved
Average Weekly Audience
December 2007
Geography: United States (50 States)
| |
Monday-Friday
6AM-7PM |
Monday-Sunday
6AM-Midnight |
| Cume Persons |
AQHr Persons |
Cume Persons |
AQHr
Persons |
| AOL Radio Net |
855,900
|
252,300
|
1,366,300
|
156,000
|
Clear Channel
Online |
1,175,700
|
179,400
|
1,390,800
|
100,200
|
| Live365 |
468,500
|
82,700
|
694,600
|
51,900
|
| RL Select |
453,700
|
53,300
|
606,300
|
31,900
|
Yahoo Music/
LAUNCHcast |
1,150,100
|
225,800
|
1,557,200
|
127,300
|
Total RL
Radio Network |
2,928,200
|
614,100
|
4,224,400
|
367,100
|
|
|
|
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