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	Public Media 2009 February 17-21 Atlanta, GA The NBPC New Media Institute Social Media in the Classroom Managing Online Support Vivian Schiller A New Model for News CNN Digital Natives Mobile Everything The Jacobs Tech Poll Cultivating Partnerships Lessons from '08 Campaign Archives and Digital Libraries Public Media Metrics The Tech Summit
	Conference Overview CEO/EP Schedule Gen Conf Sessions

Online budgets avoid the ax at most big companies, Forrester Research says
Despite the economy’s woes, more big companies plan to increase their online division`s budget than cut it this year, according to a cross-industry survey by Forrester Research Inc.
internetretailer.com 2/24

Americans are Watching More TV, Including Online
According to The Nielsen Company, video viewing on the so-called “three screens” – TV sets, computer screens (the Internet) and mobile devices – hit an all-time high.
tmcnet.com 2/23

How DTV Transition was Bungled
America's transition to over-the-air digital television signals was doomed from the start, thanks to a flawed voucher program and a time frame that left the country stranded between administrations.
wired.com 2/20

CNN, Facebook to Team on State of the Union
Barack Obama’s inauguration speech generated some record setting Web-video streaming traffic for CNN and its partner Facebook. Tuesday, CNN and Facebook join together for a second time on live programming around a presidential speech.
tvweek.com 2/20

Facebook's Plan to Amp Up Ad Revenue
Until now, Facebook has focused on growth at the expense of advertising, much like YouTube circa 2007. Last fall, Facebook began trying to dial up the ads with a new generation of units it calls "engagement ads." But as it tries to scale as an advertising business, the irony is that marketers can leverage the platform without actually paying for it.
adage.com 2/2

OPB Wins Award for Program Produced in Partnership with Oregon Sea Grant
Columbia University has awarded Oregon Public Broadcasting a 2009 Alfred I. duPont-Columbia University Award for its Oregon Field Guide special, “The Silent Invasion.” The award is considered the broadcast journalism equivalent of a Pulitzer Prize.
media-newswire.com 1/28

Wikipedia may restrict public's ability to change entries
Wikipedia appears ready to introduce a system that prevents new and anonymous users from instantly publishing changes to the online encyclopedia. The new system, called Flagged Revisions, would mark a significant change in the anything-goes, anyone-can-edit-at-any-time ethos of Wikipedia.
nytimes.com 1/23

Upcoming Events

2009 Public Media Conference Atlanta, GA Feb. 17-21
First Thursday IMA Webinar	Thurs. Dec. 4
Webconference to present Public Media Metrics Report	Thurs. Dec 11
First Thursday IMA Webinar	Thurs. Jan. 8
First Thursday IMA Webinar	Thurs. Feb. 5
IMA Board Meeting	Mon. Feb. 16
CEO Seminar at PMC	Tues. Feb. 17 thru Wed. Feb 18
Web Tech Summit at PMC	Wed. Feb 18
Web Revenue Seminar at PMC	Wed. Feb 18
New Media Institute at PMC	Wed. Feb 18
General Conference Begins	9:00 A. M. Thurs. Feb 19
Public Media Metrics Presentation at Public Media Conference	Fri. Feb. 20
General Conference Ends	1 P. M. Sat. Feb 21

IMA Service Redesign

IMA is looking to redesign its online service offering.

The work will be led by Bill Haenel, principal of Haenel Communications Technologies, and one of the creators of the webservice at North Country Public Radio.

We invite you to contribute to the process by:
a) Reviewing the initial scope of work drafted by Bill Haenel, and
b) Contributing your opinions to our web service survey.

The Conference Wiki for 2009

The most powerful element of the Internet is not it's capacity to deliver individual streams or podcasts. It's the network. Use the link below to access our "Conference Wiki," for the 2009 PMC in Atlanta.

The wiki gives you instant acces to

Detail on speakers and panelists;

Participant information. Share information about your current work and professional interests, including software applications and areas of interest/expertise;

Sign-up's for the small group dinners which will be organized around topics and, in a few cases, personalities.

Browse the wiki by clicking on the image, right, or go to http://wiki.integratedmedia.org.

System Leaders Send Stimulus Proposal to Obama
In a January 2 letter co-signed by Pat Harrison (CPB), Paula Kerger (PBS) and Dennis Haarsager (NPR), the leadership of Public Broadcasting proposed a six point stimulus package, calling for investments across a range of services enhancements and infrastructure improvements.
Read the full letter here.

The plan highlights:

A major upgrade of the nation's Internet technology through a project titled National Public Lightpath;

Creation of The American Archive, to digitize, preserve and provide access to "billions of dollars worth of (public broadcasting) content;"

A major education initiative targeting economically disadvantaged communities;

A "crisis response" service initiative based, in part, on the example of KETC-TV, St. Louis and it's multi-media production Facing the Mortgage Crisis;

A new digital media initiative titled Access 2.0 aimed at "training thousands of community-based and professional digital content creators, [thus] bringing new voices to public media," and

A one-time investment of federal resources aimed at shoring up station capacity to "help communities cope with the economic crisis.

Note: All of these topics will be included in the IMA Public Media Conference scheduled for Feb. 17 - 21 in Atlanta. GA.

Online Video Viewing Jumps 34 %
Americans appear to be getting more comfortable watching videos online--and Google is the clear winner. Internet users in the U.S. watched 12.7 billion online videos in November, an increase of 34 percent versus a year ago.
cnet.com 1/5

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